Jiayi Zhang

How to use service design to achieve a win-win situation for merchants, consumers and the environment?

Abstract

In this project, I explore ways to achieve a balance between the benefits of supermarket, consumers and the environment through the research questions guiding this investigation:
How to use service design to achieve a win-win situation for merchants, consumers and the environment?

Sub-questions

  • How to improve the competitiveness of supermarkets?
  • How to improve user experience through service design?
  • How to raise people’ s awareness of making the most use of what they buy through an app?
  • In Phase 1, I identified the challenges faced by supermarkets, customers, the environment and the links between them through observation. Then I started to design the prototype and modified it according to the analysis with Design Innovation Model and the questionnaire result.

  • In Phase 1, I identified the challenges faced by supermarkets, customers, the environment and the links between them through observation. Then I started to design the prototype and modified it according to the analysis with Design Innovation Model and the questionnaire result.

  • In the second phase I worked on my service blueprint to visualize the service and combine the perspectives of a former seller and a consumer to optimize the service process from their different perspectives.

  • In the second phase I worked on my service blueprint to visualize the service and combine the perspectives of a former seller and a consumer to optimize the service process from their different perspectives.

  • In phase 3 I focused on branding andI tried to change the way information is presented through the UI design to silently guide users to act in a way that saves food.

  • In phase 3 I focused on branding andI tried to change the way information is presented through the UI design to silently guide users to act in a way that saves food.

    • Artefacts

    • Select Bibliography

    1. Adi, W, Dorith, T & Mark, S 2013, ‘Sustainability as service’, Sustainability Accounting, Management and Policy Journal, vol. 4, pp. 103-114.

    2. Akama, Y, Ivanka, T, Duque, M, Sanin, J & Jacob, V 2014, Designing future designers: a propositional framework for teaching sustainability, RMIT Learning and Teaching for Sustainability Fellowship, Melbourne.

    Filed under

    Service Design

    Keywords

    Service Design

    Sustainability

    Contact

    s3675584@student.rmit.edu.au