In great aspects, the traditional market is the epitome of a country (Putra & Rudito 2015). Due to urbanization, the structural changes of society lead to the increasing negligence of the social fabric, which has accumulated over the years (Kim, Lee & Ahn 2004). Consequently, there are over 2000 supermarkets in Australia (Knox 2015; Quester et al. 2013). People get used to going grocery shopping in supermarkets regarding the shifting lifestyle, while the traditional markets still exist in the modern city. What are the reasons and attractions of shopping in traditional markets?

The project intends to examine service design as an intervention to increase the retention of students and newcomers in the traditional food market. Service design is an interdisciplinary territory (Trischler & Zehrer 2012) dealing with insight communication and system visualization. The research project investigates the service design method and the perceptions of human-centered design (Barlow et al. 2018) to examine the process from insights to solutions.