Over the past decade until now, Japanese design has been playing a significant impact on Japanese packaging design industry, and it has become more and more a substantial trend in nowadays. Good packaging is an essential part of any product. Basically, the packaging is just a container which can present and advertise the product itself. Japanese packaging takes care to balance both form and function. Thus, the designers need to concern not only the aesthetic of the packaging but also the function and sustainable materials. The characteristics of Japanese design style is unique and minimal. This is why Japanese design becomes trending in this period. As a graphic designer, it is common to use a Japanese design as a reference for their works and if the designer understands more and more in-depth of how Japanese design is outstanding and adjust to their creative work for the better outcome. The research is significant explores the design strategy of Japanese packaging and how to adapt and apply on Thai products