Yifei Wu

Fruit label design for people with Colour Vision Deficiency

Abstract

This research idea would be to design fruit labels for people with colour blindness, improving their overall experience in physical shopping. This research has discovered that integrating a colour palette onto existing fruit sticker designs are a cheap and convenient way for a more inclusive design. Designers can make these designs friendlier by using high contrasting colours to display ripeness indication that lays on top of the colour palette making the information more visible and accessible. To effectively show the fruit ripeness information to the customers, designers can use the colour palettes exclusive to certain fruit species for the best accuracy. This significant research has led to some possibilities on how to design in small spaces and what design elements to give colour blind people and fruit packaging.

In the first phase of the research project, I began with narrowing down my researching questions to help me frame the limitation from the research problems.

The second phase of research focuses on design testing and interview feedback. Using the prototype to reflect on the first phase hypothesis idea, I first realigned the research from phase one, putting it into consideration, as phase two prototypes will implement the knowledge from phase one to further extend the hypothesis made, followed by a series of interviews to get the feedback, and making subsequent improvements to the prototype, similar to an iterative design approach.

In order to achieve the purpose of my study, refinements of my design were made in the third stage. I used the feedback from the second phase’s research interviews to analyse and investigate, and to think about the feasibility of the design extension.

Artefacts

Select Bibliography

1. Boyette, M, Sanders, DC & Rutledge, GA 1996, ‘Packaging Requirements for Fresh Fruits and Vegetables’, NC State Extension Publications, viewed 10 June 2021, https://content.ces.ncsu.edu/packaging-requirements-forfresh-fruits-and-vegetables#section_heading_9478

2. Ferrer, J & López, CE 2019, Fruitone | The fruit guide for color blind people, Behence, viewed 10 June 2021, <https://www.behance.net/ gallery/82003563/Fruitone-The-fruit-guide-for-color-blind-people>

3. Jtechsystems 2021, ‘Designing Great Labels’, J-Tech Systems, viewed 10 June 2021, https://www.jtechsystems.com.au/product/designing-great-labels/