Zihan Gu
Incorporating Empathy in the Design of a Vegetarian Restaurant
Abstract
This research project aims to focus on the connection between the approach to designing a vegetarian restaurant and the process of integrating designers to empathise with customers, exploring all the empathy designers need to have when designing a vegetarian restaurant and the practical steps that come with the customer experience. In this research, the three terms of vegetarian restaurant design, empathy and sense of user experience are the focus of this project." Empathy is the ability to understand what other people feel emotional, see things from their point of view, and imagine yourself in their place." ( Kendra 2020). In recent years the term empathy has been mentioned across industries and is an essential part of design thinking. Stevens (2021) states, "Empathy is considered the starting point for any design. During the empathise phase,
the designer gets to know the user. This means observing and engaging with people to understand them on a psychological level and observing and engaging with people to understand them on a psychological and emotional level. This project will incorporate the process of empathy with customers to design a vegetarian restaurant, exploring practical design steps and methods in empathising with customers as a way of demonstrating how designers should think about designing a vegetarian restaurant when empathy is used as a design lens. As a unique type of restaurant, vegetarian restaurants are entering people's daily lives more deeply. They are no longer just for vegetarians but for all diners. It requires designers to focus on the customer's dining experience. They have to integrate the process of empathy with the customer and truly understand the user's needs and feelings. Then designers should use empathy as a design perspective to complete the design of a vegetarian restaurant to show how the design resonates with the customer and influences the design approach of a vegetarian restaurant.